Seriously, do marketing campaigns need to go through human resources now, because this is probably the worst e-mail subject I've ever seen.
Adidas is getting a lot of backlash, and FOR GOOD REASON in my humble opinion, for an e-mail that went out for their running line. The e-mail reads "Congrats, you survived the Boston Marathon!"
Considering what happened to Boston a few years ago, seems to me that many Adidas fans might be considering a switch to Nike.
@adidas you may want to rethink the subject line
The reactions were ranging:
@steveannear @adidas @mikd33 https://t.co/AbBP8fxD9w
@mikd33 @adidas As Pepsi breathes a sigh of relief
PEPSI: That was the biggest PR blunder of the year. UNITED: Hold my beer. ADIDAS: Hold my Pepsi. https://t.co/dGEwJh6eX1
Adidas released a statement, but with the damage done, who knows what's next:
Amy Cooper is the type of journalist that when asked "What do you bring to the table," she replies "I am the table.