Apple Doesn’t Let Bad Guys Use iPhones In Movies
CUPERTINO, CA - SEPTEMBER 12: The new iPhone X is displayed during an Apple special event at the Steve Jobs Theatre on the Apple Park campus on September 12, 2017 in Cupertino, California. Apple held their first special event at the new Apple Park campus where they announced the new iPhone 8, iPhone X and the Apple Watch Series 3. (Photo by Justin Sullivan/Getty Images)
Next time you’re watching a mystery movie and can’t tell the good guys from the bad, take note of which character is holding an iPhone.
According to Knives Out director Rian Johnson, Apple will not allow their flagship device to be used on-screen by the villain.
Joking with Vanity Fair, Johnson says, “So oh nooooooo, every single filmmaker that has a bad guy in their movie that’s supposed to be a secret wants to murder me right now.”
Turns out this product placement policy might go back several years. Wired theorized it existed after noticing that the bad guys used PCs on the TV show 24, while the good guys worked on Macs.
Katherine Viloria is Beasley Media Group's Fort Myers Digital Content Manager. She loves to write, snap photos, and watch Grey's Anatomy. Connect with her on Instagram @alittlethisalittlekat
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