Aunt Jemima Has a New Name

Author Joe Winner

February 10th, 2021 7:14 AM

After backlash from consumers of a racist brand name, Quaker Oats has revealed that Aunt Jemima has a new name and look.

The new name and logo will be Pearl Milling Company to reflect on the beginnings of the famous brand.  Look for the new branding on your store shelves in June.

Aunt Jemima was one of several brands including Uncle Ben’s, Mrs. Butterworth, and Cream of Wheat to undergo a brand change over racist caricatures.

• “The Last Pancake Breakfast” Art Sparks Protests

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  385901 05: The painting "The Last Pancake Breakfast" by Chicago artist Dick Detzner features breakfast cereal cartoon characters Captain Crunch Tony the Tiger and Aunt Jemima February 22, 2001 in the Chicago Athenaeum Museum in Schaumburg, IL. The painting, a spoof of Leonardo da Vinci's "Last Supper", features Mrs. Butterworth as Jesus and Captain Crunch as Judas. Detzner said the painting's goal is to increase awareness about corporate America's role in society but it has sparked protests from local Catholics who are calling for its removal. (Photo by Tim Boyle/Newsmakers)

• Quaker Oats To Change Name, Remove Image Of Aunt Jemima Brand, As Other Brands Consider Changing Too

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  SAN ANSELMO, CALIFORNIA - JUNE 17: Boxes of Uncle Ben's rice are displayed on a shelf at a Safeway store on June 17, 2020 in San Anselmo, California. Quaker Oats announced that it will discontinue the 130-year-old Aunt Jemima brand and logo over concerns of the brand being based on a racial stereotype. Mars, the maker of Uncle Ben's rice is also considering a change in the rice brand. (Photo by Justin Sullivan/Getty Images)

• Quaker Oats To Change Name, Remove Image Of Aunt Jemima Brand, As Other Brands Consider Changing Too

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  SAN RAFAEL, CALIFORNIA - JUNE 17: Boxes of Aunt Jemima pancake mix are displayed on a shelf at Scotty's Market on June 17, 2020 in San Rafael, California. Quaker Oats announced that it will discontinue the 130-year-old Aunt Jemima brand and logo over concerns of the brand being based on a racial stereotype. Mars, the maker of Uncle Ben's rice is also considering a change in the rice brand. (Photo by Justin Sullivan/Getty Images)
• Quaker Oats To Change Name, Remove Image Of Aunt Jemima Brand, As Other Brands Consider Changing Too

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  SAN ANSELMO, CALIFORNIA - JUNE 17: Bottles of Aunt Jemima pancake syrup are displayed on a shelf at a Safeway store on June 17, 2020 in San Anselmo, California. Quaker Oats announced that it will discontinue the 130-year-old Aunt Jemima brand and logo over concerns of the brand being based on a racial stereotype. Mars, the maker of Uncle Ben's rice is also considering a change in the rice brand. (Photo by Justin Sullivan/Getty Images)

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Author Joe Winner

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aunt jemima,Pancakes,syrup