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Kim Kardashian attends 2022 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 27, 2022 in Beverly Hills, California.

Kim Kardashian is being mocked for a new Beyond Meat ad in which she pretends to eat a “delicious” vegan burger, all while it remained untouched.

“I believe so much in the mission of Beyond Meat that I’ve stepped in to help with my greatest asset: my taste,” she says in the 30-second Instagram video. “This plant-based meat is not only amazingly delicious, but it’s also better for you and better for the planet.”

Unfortunately for Kim, fans quickly noticed there wasn’t a single bite mark. See what they had to say below:

“Kim on her path to being a comedian,” wrote one, while another commented, “This is like Kendall’s Pepsi advertisement.”

“If I could laugh at this post I would,” “It’s so inauthentic it hurts…,” “This is beyoooond meat, so good you don’t even have to eat it,” “I don’t believe you ate any of that miss starvation.”

Kim Kardashian Faces Backlash Over Dramatic Weight Loss

  • Pretty Twisted

  • Irresponsible and Unhinged

  • Back in 2004

  • Normal and Acceptable

  • Yay For Eating Disorders!

  • It's A Problem

  • She'll Gloat

  • Certainly Wasn't Healthy

  • Look In The Mirror

  • A Reminder

  • Idiot of the Day

  • According to Kim

  • Bad Example

  • Really Sad