Heidi Klum’s recent lingerie campaign with her teenage daughter has received backlash for being inappropriate. As a result, the supermodel has turned off comments from her Instagram post. On Tuesday (May 2), Klum, 49, uploaded a series of photos from their mother-daughter Intimissimi campaign wearing lace sets.
Klum captioned the photos: “Yiiiipppppiiiiiiii our new @intimissimiofficial campaign is here.” While Heidi wore a light blue set, her 18-year-old daughter, who is also a model, wore all white. In the first image, the two are holding hands. Heidi also shared solo shots of herself and her daughter in the next two slides.
Though Heidi had deactivated comments on her Instagram, Leni has kept hers on and some fans slammed the campaign. “I would not be proud to show my daughter off in this way. I would feel embarrassed and sad,” wrote one person. Adding to their comment, one person added, “I know, kind of gross.” Another said, “Somehow it’s weird to see mother and daughter in underwear. I mean, how many were photographed like this with their mother.” A third chimed, “First thing I think of when I want to pose in my intimates: ‘my mom should be here!'” One person simply wrote, “Disgusting.”
Of the editing of the images, one fan wrote, “Looks like the photo was created by an AI. Absolutely artificial.” Another said of Leni, “Hmmmmmmmmm how did a 5’4” young lady get a major modeling contract? hmm.”
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Last year, Heidi and Leni received backlash for posing in lingerie together in a previous photoshoot for the Italian brand. When asked about the criticism of the campaign by social media users, Leni insisted it didn’t influence her positive feelings about the photoshoot. She told Daily Mail UK at the time, “I honestly didn’t look at a lot of the reactions. I am overall happy with the campaign and I had an amazing day with my mom.” She insisted she doesn’t “pay any attention” to negative feedback and is grateful to work on a shoot with her mother, who she described as her “inspiration.”