Buck & Rider To Open Naples Location in Late 2026 at Waterside Shops

Buck & Rider plans to open at the old Brio site in Waterside Shops by late 2026. 

Suppliers span from New Zealand waters to Alaskan coasts and Gulf fishing grounds. The company works directly with fishermen, divers, and oyster harvesters. Founder Adam Strecker once hauled drum from Louisiana's Lake Pontchartrain at sunrise, then watched diners eat that same catch in Arizona before the day ended.

"We went out early one morning on Lake Pontchartrain and caught drum just after sunrise," said Strecker, according to Haute Living. "From there, we drove the fish to the icehouse and packaging area, got it packed on ice, not frozen, and on a plane before noon. By that evening, that same fish was being served fresh on tables in Arizona. That's what excites me most about what we do."

Michael Hsu Office of Architecture from Austin and MHK Architecture & Planning will redesign the Naples space. The plans call for an open kitchen, retractable walls, and a raw bar with a split-flap board announcing each day's haul.

"It feels like coming home," said Strecker. "I grew up on the Gulf Coast, where I spent my time fishing, boating, and enjoying the water."

Caribbean and coastal flavors will shape the menu, with dishes built around what's available nearby.